To put it simply, these Twitter statistics should explain it: Over the past decade, video content overtook all other forms of content in terms of accessibility, enjoyability, and engagement, with experts predicting that this is not just a trend, but rather, a complete shift towards video as the primary source of content for internet users.
Whether you’re working from a personal Twitter account, or you’re handling a brand’s social media presence, one thing is undeniable: video content gets more likes, more views, more retweets, and of course, more engagement.
